Long Live Longevity!

We love longevity. In terms of life, but also in terms of business.

Longevity for us is retaining a client for 20+ years. That is no easy task, especially for a video production company because a lot can change in 20 years, and we’ve experienced it firsthand.

A useful tip we can share with others is learning the ability to keep up.
Whether it has been keeping up with technology, comedy or people, we have made it a point always be on the lookout for the up and coming, especially when it comes to producing content for our clients.

Being up to date with today’s technology shows your client that you care. It is what makes it possible to create the most ideal opening video for a business meeting session or what it takes to create an oscars style awards gala. Your client will thank you for really knowing your stuff.

But keeping up isn’t even half the battle. It’s also listening and being engaged with your client. It’s being able to communicate effectively to bring your client’s vision to life. Use your strengths and experience to really connect with your clients.

For example, when it comes to business session meetings, designing and producing opening videos is pretty much second nature to us. This is great because it gives us the opportunity to go above and beyond for our clients. We are able to see things from their perspective and we understand how important the opening video is because it literally sets the tone for the rest of the conference or event. We also understand how important it is to ask the client, “What message do you want the audience to leave the meeting with?”, because besides tone, the message should be made loud and clear. This kind of attention to detail will help establish a strong relationship with the client, which is key when it comes to retaining them.

What tips have you found to be useful for you when it comes to retaining a client?

Please share in the comments below.

About The Author

Bridgette Mitchell

Bridgette is a native Texan who has worked as an Art Director, Production Designer and Wardrobe Designer on many short and feature-length films. She is very involved in Texas film festivals such as DIFF and LSFF and currently works as an associate producer for Magic Production Group. In her free time, she likes to run, travel with her fiancé and write personal essays. She has two cats named Aspen and Kitty.

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